A new self-defense brand, the first of its kind, launches in October to wrap up Domestic Violence Awareness Month.
MOCA defense is on a mission to empower black women to use their power to be aware of all environments and ultimately to defend themselves. This personal protective resource brand offers accessory kits of easily accessible and discreet everyday products that women use.
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These serial entrepreneurs were founded by sister duo creators Jada Davis and Camille Davis Holmes and have a common theme that binds them together. “Everything we do is for our people,” says Camille. The natives of Memphis are known for creating opportunities and sharing resources that uplift their communities. They believe the current state of social unrest and the steady increase in domestic violence cases across the country call for more protection for black women. “The move to #ProtectBlackWomen is not a new call to action, but we are sounding the alarm,” said Jada. “We are our own safety net when we come together and tell our truth. This is kind of a brand for us, ”added Camille. “Black women do that for black women. ”
“Buy a box, protect a black woman” has become the hallmark of the branded product – the self-defense accessory box. Proceeds from each box purchased will support organizations that contribute to the general growth, protection, and improvement of black women. During the checkout process, customers are asked to select one of the identified organizations to be supported by their purchase.
Organizations like SisterReach, a leading 501 (c) 3 leading reproductive justice system in Tennessee, or the National Black Women’s Justice Institute, are listed on their website and are improving outcomes for women and girls affected by criminalization and economic marginalization. The donations are given annually to the selected organizations. While accessories may be the first focus, MOCA Defense will host national courses in self-defense, gun safety and handgun licenses exclusively for women in the coming year.
The Davis sisters are no strangers to leading national initiatives for themselves. They started last year The Aunt Roundtable, a cross-generational series of events for black women.
MOCA Defense boxes and apparel will be available from Monday October 26th at https://www.mocadefense.com. Join the mailing list, sign up for security classes, and learn more about the nonprofits supported. Follow on Facebook & Instagram: @MOCADefense
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