Giant beverage company Coca-Cola unveiled its latest addition to the cold beverage world and let’s just say it didn’t go as well as they expected.
Social media users who had a taste of the “new and improved” cola-flavored sugar-free drink were left uninspired and ready to beat the company up after it had been on the shelves for just over a month.
Coca-Cola popped for “new and improved” Coke Zero Sugar
Cola aficionados are certainly hard to please and go pretty muzzle if they’re not happy. Coca-Cola learned this the hard way when they launched their upgraded version of the Coke Zero Sugar with a whole new look and absolutely no sugar.
Surprisingly, people didn’t seem to appreciate the fact that the popular cold beverage maker was looking for ways to make healthier sodas. In the comments section of a post by @CocaColaCo on July 13 this year about the new drink, they shared a number of complaints.
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“Had my first Coke Zero Sugar after years of enjoying Coke Zero. Without any pleasure. Felt like a chore to drink. Leaves an aftertaste like cough syrup. I poured out the last third. It’s absolutely terrible. “
“Awakened Cola = NEAR”
“Only drank part of it. Why? Why? Why? Did you play around with perfection? I am starting a prayer beads to bring back the original taste. It now tastes very bland / flat. One of the few things I drink and you ruined it. Remember the saying “learn from the past”.
But how do people closer to home enjoy it?
South Africans seem to love the sugar-free drink. According to the front line marketing director of the South African franchise, Michelle Cloete in a Cape Town ETC Articles they have seen increased growth for the Coca-Cola No Sugar brand in the country since it was first launched here in 2016.
She also explains that Coke Zero Sugar is part of the company’s efforts to evolve its formulas, reduce the use of sugar in its beverages, and offer consumers a choice of low-sugar and sugar-free beverages.
“The launch of Coca-Cola No Sugar is in line with broader efforts by the company to further develop our formulations, reduce sugar in its soft drink portfolio and offer consumers a choice of low-sugar and sugar-free beverages, including smaller package sizes,” she said .
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